You receive an Amazon parcel.

Instead of an Amazon logo on it, you see a giant photo of Bezos’ face.

Bit weird…

Fortunately, he stepped down as CEO in 2021. Phew!

Whether we like it or not, the Profile Picture is the new Logo.

Bezos’ brand affects how we see Amazon.
Cook’s brand affects how we see Apple.
Elon’s brand affects how we see Tesla.

Tesla stock tumbles as Elon stumbles.

But it’s a good thing, really.

Because while everyone else is still paralyzed at the thought of a thousand photos of Bezos piling up in their recycling basket, you can be busy applying edutainment principles to your personal brand.

First, let’s remind ourselves of the big three elements of edutainment:

• WHAT they want
• HOW they want to receive it
• Un-ignorably good delivery

For personal brands:

WHAT they want also includes storytelling. Because people have transformations, overcome challenges, and shop at Amazon.

HOW they want to receive it includes personal connection. Because we want to feel like we’re on this journey together.

Un-ignorably good delivery includes you. Whether you’re a real human or a cartoon character, we want to see you, hear from you, and get to know you.

Say it with me now: “I am so much more than a box in the recycling basked with a bald face on the front.”

If you’re an individual creator, it’s your time to shine, champ.

If you run a company, stop hiding behind all that cardboard.

Over to you, friends:

Question of the week: Are you doing ‘personal’ branding? What’s the hardest part for you?

Reply to this email with your answer. I read every one, and reply with support to as many as I can.

Happy shopping,