Productoon

I’m going to go out on a limb here.

I’m assuming you’re not making landing pages for the “Institute of Self-loathing.”

Oh that’s correct? Hah, what a relief. Okay good.

In that case, question for you:

Do your landing pages know that?

Because most landing pages are:

  • boring
  • salesy
  • not what we wanted
  • not how we wanted it
  • low-effort
  • forgettable

And yet brands spend huge sums of money ‘optimising’ these things.

It’s like trying to ‘optimise’ a dead twig into a Giant sequoia.

So next time you build a landing page, consider:

  • do I understand my audience well enough?
  • is this what my audience actually wants?
  • is this how my audience enjoys consuming?
  • is this solving a problem for them before they signup for anything?
  • is this unignorably well produced?
  • is this unforgettably memorable?

Show me 6 Yesses, and I’ll show you a winning landing page.

Quit optimising dead twigs. Start planting trees that’ll stand the test of time.

Over to you, friends:

Question of the week: How many of those 6 can you honestly answer Yes to?

Reply to this email with your answer. I read every one, and reply with support to as many as I can.

Happy marketing,

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