I’m going to go out on a limb here.
I’m assuming you’re not making landing pages for the “Institute of Self-loathing.”
Oh that’s correct? Hah, what a relief. Okay good.
In that case, question for you:
Do your landing pages know that?
Because most landing pages are:
- boring
- salesy
- not what we wanted
- not how we wanted it
- low-effort
- forgettable
And yet brands spend huge sums of money ‘optimising’ these things.
It’s like trying to ‘optimise’ a dead twig into a Giant sequoia.
So next time you build a landing page, consider:
- do I understand my audience well enough?
- is this what my audience actually wants?
- is this how my audience enjoys consuming?
- is this solving a problem for them before they signup for anything?
- is this unignorably well produced?
- is this unforgettably memorable?
Show me 6 Yesses, and I’ll show you a winning landing page.
Quit optimising dead twigs. Start planting trees that’ll stand the test of time.
Over to you, friends:
Question of the week: How many of those 6 can you honestly answer Yes to?
Reply to this email with your answer. I read every one, and reply with support to as many as I can.
Happy marketing,