What makes a perfect website offer?

Is it to take a 30 day free trial?
Nope. Most people don’t trust you enough to enter CC information.
Marketers have messed it up with their silly games.

Is to register for plans & pricing?
Nope. Gatekeeping information essential to the buying decision is just silly.
In no known universe is “make it harder for them to want your thing” a good idea.

Is it to book a discovery call?
Nope. Enough businesses have conflated ‘discovery call’ with ‘sales call’ to have ruined this.
People want a sales call like they want a hole in the head.

Here’s what makes a great website offer:
It’s what they ALREADY want, but given to them how they’d love to receive it.

If you sell food boxes, maybe they want to know what ‘healthy but tasty’ looks like for them, so let discover that right there on the page in an enjoyable way.

If you sell a SaaS product that helps with customer relationships, help them with their customer relationships right there on the page in an enjoyable way.

It’s not as simple as “just stick a button on the page and trick them into clicking on it with slick words.”

But it‘s easier, it works better, people like it better, they’re more likely to tell their friends, and they’re more likely to proceed with you by virtue of the fact that you’ve already given them what they wanted, while everyone else is busy making more promises.

Isn’t that better?

Question of the week: What’s your best offer at the moment?

Reply to this email with your answer. I read every one, and reply with support to as many as I can.

Happy marketing,