Example excerpts from the Productoon

Grow your business by reading comics

Every Friday, get Adam Fairhead’s short illustrated newsletter that gives creators, indiehackers & entrepreneurs:

  • A practical tip to grow your business this week
  • A fun, memorable cartoon to remember the tip
  • A key take-away from one your favourite creators

Each issue is actionable, free, and less than 1min to read.

Subscribe by email   or read recent issues

Do you like refreshing content? I invite you to follow Adam Fairhead and The Productoon. Such a talented guy. I'm lucky to call him a friend.”

@thevirgilbrew, $10M Course builder

“Adam’s “The Productoon” is super unique. I’ve never seen someone put this much time and dedication into their work. 100% worth subscribing to.

@RubiksLive, Founder of The Growth Innovator

“I never met a creator more talented and diverse than Adam. His newsletter is everything the creators' economy needs – it's full of warmth, coziness, and incredibly useful insights.”

@ContentKuba, Content creation influencer

“I love how Adam communicates wise advice with simple words and awesome little cartoon stories! If you're a creator or building your own business, I highly suggest subscribing to his newsletter.”

@_anthonyriera, YouTuber

“Witty and insightful. Totally worth the weekly read.”

@marc_louvion, Solopreneur & SaaS builder

“The Productoon should be compulsory reading for every creator.

@char1ieBennett, $0-$60k in 5 months

“I only read 2 newsletters consistently. This is one of them. Feels as good as watching SpongeBob, except it grows my business.”

@HelioHype, 7-fig business builder

“The Productoon is like your favorite sweetened cereal; the first bite tastes like heaven, the second takes you there. 11/10

@modern_mindset, 6-fig X creator

“The best kind of learning is fun. It feels like play. You get smarter and you smile along the way. This is precisely what you get with The Productoon. Kudos Adam.”

@TatsukiThomas, 0-$80K launch in 5mo on X

“The Productoon is one of those unique compositions of insightfulness that is both entertaining and actionable. Adam’s writing is the perfect read for anyone!”

@atunasashimi, Eng @ 8-fig hypergrowth startup

“The Productoon is a gem of a newsletter. It makes business growth as easy and accessible as reading comics and watching cartoons. It’s one of my favorite content resources for creators and entrepreneurs, I highly recommend it.”

@kylevamvouris, $100M+ in B2B sales

“Where do I begin? The Productoon is amazing for teaching how to build online income, and Adam is an absolute wizard. From value creation to sales, I thoroughly recommend subscribing to The Productoon, or booking a call if you’re serious about building something big. I feel honoured to be in the community and to call him my friend.”

@TheWayOfBushido, Educational course creator

“It takes supreme expertise to communicate these topics in an entertaining and simple manner. I can honestly say it’s the best newsletter I’ve seen.”

@curtiscoffeew, Community builder

“Literally one of the most amazing newsletters I've ever seen! SO different and helpful and motivational! Thank you for putting it together for us each week!”

@kopybykenz, Creator copywriter

“The Productoon is the first newsletter to make me actually reply and engage, not just read passively. One of the best newsletters around for creators, solopreneurs or indie hackers. I unsubscribe to most newsletters after a while… but I won't with this one!”

@youcef_appmaker, SaaS startup founder

“This is a one-of-a-kind newsletter. Creativity through art and writing. It honestly just makes you smile when you know you’re getting something new and fresh every week. Adam shares great tips for building online. Definitely recommend subscribing to this one.”

@zbijelic, Business builder & podcast host

“Short, sweet, and to the point. Valuable insights packed between engaging, hand-drawn visuals. Worth the subscription!

@sapidigi, CMO at Sapien Digital

“Adam’s newsletter is awesome. I’ll know by I’ve made it when I’m a cartoon by Adam Fairhead.”

@abaloo, Publishing business entrepreneur

This newsletter looks awesome. Great work man.”

@joeDmarti, Digital Adobe/Scorpion/Stanford

“Love this! Well worth reading!!

@iSocialFanz, Keynote speaker

“Game changer. The short actionable nuggets that come in each edition makes The Productoon one of the few newsletters that I feel better after I’ve read. Each week, it takes me one step closer to where I wanted to go anyway!”

@TobiasTalltorp, developer & indiehacker

“The Productoon newsletter is phenomenal! He has an incredible talent for bringing product insights to life through captivating illustrations. Playful mascots, powerful insights, delightful animations. Definitely worth subscribing.”

@UrmiFormly, building Formly

No time for ‘great’? Sounds like a problem.

Many creators and marketers fall into this trap:

“I was told I need to make 64 pieces of content per day!”

As though there’s an international ‘content’ shortage.

As though YouTube is experiencing an upload drought.

As though everyone hit the bottom of their timelines and wondered “what now?”

There isn’t a content shortage. There’s a delight shortage.

For all the YouTube content out there, most people don’t have more than 2–3 channels they really, really like.

See the opportunity yet? Consider this:

Have a piece of content you run each week (or bi-weekly, or monthly) that doesn’t chase attention. At all. It simply sows seeds. It’s thoughtful, well-produced, makes you proud, and contains easter-eggs for fans to discover.

When people discover it, they’ll be blown away. They may even tell their friends.

Doesn’t that sound like a long-term initiative worthy of your time and care?

What does “you in five years” think? Would they thank today-you for it?

Question for the week: What do you think you could maybe do like this?

Reply to this email with: What you came up with! Let’s kick the idea around and see what comes of it!

Happy creating, friends!


I thought I was about to get my butt kicked.

The school bully approached me in the corridor and grunted,
“Adam, meet me here at lunch.”

A fight’d scupper my plans of selling more of my games on the playground...

But stubbornness won. I showed up, adrenaline up, fists tight, wondering what my mother would say if I arrived home with a bloody nose.

Then he showed up. “Adam we need to talk.”

I figured he was secretly into anime or something, as fighting tends not to involve much talking in real life.

“I absolutely love this game and we need to plan more tournaments.”

I’m sorry, what?

Even the bruisers were playing my games now.

20 years later, I still remember the feeling: golly, with enough rotations, anything can spread like wildfire!

And what are rotations, you ask?

Step 1: Listening to what people want and how they’d love to receive it.

Step 2: Pitching my idea that would satisfy both.

Step 3: Building that.

Step 4: Seeing how people respond, pitch improvements, then build them too.

Step 5: Repeat Step 4.

That’s it.

Do that enough times and even your enemies will become your fans.

Sage words of wisdom to live by:
It’s better to have a fan, than a punch in the face.

Question for the week: How many of these steps do you do currently? Be honest!

Reply to this email with: Your answer! I’ll see if I can help you increase the number 💪

Happy rotating, friends!


Brands are like banks.

A healthy bank account has:

  • A positive balance
  • Patient compound interest
  • More deposited than withdrawn

An unhealthy bank account has:

  • Terrible credit
  • An overdrawn balance
  • More/equal withdrawals to deposits

If you give just enough value (deposit) to extract value (withdraw) from your audience, you’ll have an unhealthy brand.

If you give more than enough value (deposits) and only make asks (withdrawals) when you know customers will get amazing results, those withdrawals are investments: customers will be quick to invest with you again.

There’s a reason why limited edition Hello Kitty stuff sells out instantly: 50 years of positive balance, patient compound interest, and more deposits than withdrawals.


Question for the week: What’s the status of your brand’s “bank account”?

Reply to this email with: Which part of getting a positive account balance feels most difficult to you! I’d love to hear and hook you up with links that’ll help.

Happy investing, friends!


You know what the market is desperate for?

Go on, have a guess.


It’s not that.

It’s people with Shokunin Kishitsu.

It may sound like a mecha anime… but it’s even cooler:

It means “craftsman spirit”.

Markets are flooded with ambitious upstarts eager to generate Big Fast Bucks™️ by building an audience around a skill, then delegating it away to cheap labour. But this contributes nothing of worth to society. It’s eBay flipping and ticket scalping meets entrepreneurship.

What people are desperate for, is shokunins:

  • Those who commit themselves to their craft with relentless focus
  • Those who continually refine their work and elevate what’s possible
  • Those who create exquisite things that become category of one
  • Those who do their best for the honour and satisfaction of a job well done
  • Those who take a fiduciary responsibility to do right by their customers
  • Those who move their industry forward with their narrow area of genius

And there’s good news:

You can do this in practically any field.

Yep, including yours:

  • Shokunins don’t have to worry about competitors.
  • Shokunins don’t have to worry about quick buxx.
  • Shokunins don’t have to worry about deal flow.
  • Shokunins don’t have to worry about price.
  • Shokunins create a category of one.

There’s a shokunin kishitsu — a craftsman spirit — inside of you.

Watch what happens when you feed it.

Question of the week: Do you see yourself as a shokunin? Why or why not?

Reply to this email with: Your answer! I’m interested to hear what YOU think.

Enjoy your craft, friends!


“Are my competitors better than me?”
“Are they delivering way better product/service than me?”
“Are they doing way smarter content or sales than me?”
“Or just way smarter in general than me?”


More likely that they’re one of the following:

  • Are more consistent than you,
  • Better at bluffing online than you,
  • Both.

Last year, I watched the #1 ‘top rated’ service provider in an entire market fulfil for a client. I won’t name names, but this was in a market I was very familiar with. No joke: the service they provided was lacklustre, the output was mediocre, and the presentational ‘faff’ was overbearing.

For them, the answer to the above question was ‘both’!


You have the skills. If you don’t, upskill and you’re good.

You’re smart enough. Your competitors seriously aren’t smarter.

You may not be consistent enough. Check on that.

Your marketing may not be entertaining enough. Check on that.

Otherwise, you’re absolutely set.

You shouldn’t fear them.

Quite the opposite.

Let’s make it a great year, hm?

Question for the week: What are you most afraid about in your business this year

Reply to this email with: Your answer! I’d love to know how our community feels so we can fix that together.

Happy new year, friends!


Your social timeline might make you feel like there’s a race.

A race to take advantage of an opportunity.

A race to build your business as others do.

A race to ship more products, take more calls, close more deals.

Except there is no race.

If you want to be a replaceable hype-man, then go ahead. Hustle. You’ll need to.

But if you want to build excellent things people can’t help but share with others, then there is no race.

There aren’t many players, and they can all win. ‘Evergreen ubiquity’ takes decades, and most aren’t prepared to pay the price.

This is particularly true when building quality edutainment.

Good edutainment is very educational, and very entertaining.

You’re drawn to it for its contribution in your life.

You’re drawn to it for the personalities you bonded with.

You’re drawn to it because it’s a small part of your identity.

You’re drawn to it. You go to it, it doesn’t chase after you.

And that takes a long time.

Hate chasing? Then show up every day. But don’t feel you have to make a loud noise every day. Not if you’re going the decades route.

You’ll be rewarded for your excellence, not your attendance.

Doesn’t that sound more sustainable, long-lasting, and… fun?

Question for the week: What does 'being rewarded for your excellence, not your attendance make you feel?

Reply to this email with: Your answer! I’d love to know how our community feels about this mindset shift.

Happy new year, friends!


When is marketing stupid?

That depends on how we define stupid…

…so let’s define stupid:

Marketing that exists to be self-serving, is stupid.

Marketing that exists to be in service of those in your care, is not stupid.

Stupid: A logo refresh because you’re bored of it. You made that to impress yourself, not customers.

Not stupid: An ‘out of the blue’ gift to customers that just so happens to have your logo on it. You made that to impress your customers, not yourself.

Stupid: A video ad that pushes cold traffic to sign up. You think it’s cool, prospects don’t.

Not stupid: A video ad that entertains prospects and educates them on how to solve a real problem they face? They think that’s cool, even if you don’t.

Stupid: Mass-commenting on social media to increase your visibility. You think you being bigger looks cool. Recipients just think you’re being gross.

Not stupid: Participating thoughtfully and meaningfully in the public discourse of those you serve. You think it’s more work. They think you’re awesome.

Here are a couple of questions that help you score your own marketing:

“Who am I trying to impress with this?”

“Who is this activity in service of?”

Question for the week: What did those questions illuminate in your work, good or bad?

Reply to this email with: What you discovered! I’d love to learn which areas you find difficult or easy, and reply with my support if I can.

Enjoy the week ahead, friends!


Hey friend, you know you could be achieving more by doing less, right?

If you’re building along or with a team, the temptation is to take on too much.

Hey, I get it. Don’t feel bad. I’ve heard it’s siren song too.

And it gets reaaalll bad in the marketing world:

“Produce 64 pieces of content a day.”
Because the Internet clearly needs more sausage-factory content…

“A/B test everything every week.”
Because rapid button colour tests are obviously the key to success…

“Make more irresistible offers.”
Which very often translates into “hide truth in the small print”…

“Make 100 cold ‘touches’ a day.”
And how creepy does that sound…

That’s already too many things, champ.

Let’s simplify:

One way to get attention. Give people what they want, how they love to consume it. Make it great. If it’s well-received, put a postage stamp on it (ads / outreach / JV) and let more people experience it.

One way too make them fall in love. Give people a reason to de-platform from your content onto a page or property you own. Make that destination memorable, immersive, valuable, and free.

One way to let them start a relationship. Give people the ability to ‘pay to continue’ with you in a paid capacity. Make it valuable, fairly priced, and take the responsibility for your output.

That’s it, isn’t it?

Now you can spend the time you would have spent doing too many things making those 3 things even better.

Congrats, you’re remarkable.

While doing less.


Challenge for the week: Decide what things are you going to stop doing, and what are you going to double-down on doing!

Reply to this email with: What you decided! I’d love to hear what your plan is.

Enjoy a simpler week ahead, friends!


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