Unicorns are cute.
They’re also worth billions of dollars.
Creators get to choose a path:
Option 1: 20% chance of building a profitable business and life they enjoy.
Option 2: 00006% chance of succeeding at building a unicorn.
Option 2 is a fine option for folks who like to play those odds.
But for the rest of us, Option 1 lets creators:
- Build financial autonomy
- Build time independence
- Do things they enjoy all day
Not all of these benefits show up on the balance sheet, yet they are no less worth their weight in gold.
Check the math:
Option 1: Fail five times and you win. Heck, fail ten times and have two profitable projects, if you like to do multiple things.
Option 2: Fail 16,700 times and win maybe.
Aiming for the moon is still an option!
But leaving the moon alone and doing what you love every day is also an option.
If you’re an Option 2 person, godspeed.
If you’re an >Option 1 person, there's never been a better time to fail forward.
Challenge for the week: Do you know if you’re an Option 1 or Option 2 person? Do you behave like it, appreciating the benefits that path affords you?
Reply to this email with: Your honest answer! Accountability helps keep us on the straight and narrow.
Enjoy the week, friends!